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A new study reveals that driving a sports car on a daily basis is one of the best ways to increase your sense of well-being and emotional fulfillment. In the study neuroscientist and designers worked with test subjects to determine which activities created the best “buzz moments” or peak thrills that play a crucial role in our overall wellness. During the study volunteers watched popular television shows, cheered on their favorite football teams, engaged in a passionate kiss, took dancing classes, went shopping, and rode roller coasters.

Ford contributed a unique Ford Performance Buzz Car for the experiment. The customized Ford Focus RS was equipped with wearable artificial intelligence technology to animate the drivers’s emotions in real time across the car’s exterior so researchers could actually “see” the emotion behind driving a sports car. Study participants who drove the Ford Focus RS, Focus ST or Mustang experienced and average of 2.1 high-intensity buzz moments during a typical commute. Compared with the average 3.0 high-intensity buzz moments experienced when riding a roller coaster, the sports car experience was a very close second place. By comparison, shopping, watching a football game or kissing ranked nowhere near the high-intensity buzz moments experienced while driving a sports car or riding a roller coaster.

Our Ford Dealership near Dallas, TX has a big selection of exciting new Ford sports cars to choose from. We invite you to stop by, take a test drive and increase your “buzz moments”, its good for you!